The Internet era is like a double-edged sword
Iqiyi's patch advertisement is still the main mother, and it is impossible to resonate with young people. I wanted to buy . , Are the best choice. Even the low-end market is being eroded by local companies. Now, Procter Gamble's market share is gradually declining, not because people no longer like , but because in the old industrial era, there was no choice but Procter Gamble, and now they have infinite choices. Of course,
Procter Gamble is Perfume Spray Bottles Manufacturers paying attention to these new media, but the problem remains unresolved. The most obvious comparison is that my parents are still 's most loyal consumers, but looking at the products in my bathroom, I really can't find 's shadow. Time can't be reversed, but although the times are evolving, there are still backward parts. On the contrary, I want to establish a domestic brand 'Libai laundry detergent, wash and care in one' title 'I am a singer' makes a little impression. To put it another way, if today's can open up a new world in the backward regions (Internet underdeveloped regions) that still exist in the world, will it give itself more opportunities? But anyway,
the ultimate trend of the Internet age is to cater to the times and make companies more and more mediaized. The Internet era is like a double-edged sword, stinging companies that are not sensitive enough to respond, and pushing recognized companies to the tide. It means that if you want to make the company truly bigger and stronger, you must make the company a platform, no longer do everything by yourself, but take care of everything.
Data source: According to the data compiled by Outer Europe Consulting and China Business Industry Research Institute, China's cosmetics market has developed rapidly from 2012 to 2017, with an average annual compound growth rate of 13. Part of the
increase in the sales of cosmetics is due to the sharp increase in the sales of cosmetics.9 billion yuan, a year-on-year increase of 9. With the upgrade of the consumer structure of makeup products in China, high-quality products will become the mainstream of market consumption. The number of beauty cosmetics currently in operation has exceeded one million. It is an art of 'beauty'.3 billion yuan, an increase of 12. △ Data source: The National Bureau of Statistics and the China Academy of Industry Research organized modern makeup as a makeup technique. △ Data source: Statistics Bureau and China Business Industry Research Institute have compiled statistics. organizes three major development trends in the makeup industry 1.7%
The fund completed its first fundraising of 70 millio
French private equity fund Experienced Capital acquires French cleaning and beauty retailer Oh My Cream! (Hereinafter referred to as OMC) 41% of the shares. OMC was founded by Juliette Lévy in 2013. As the beauty market shifts towards greener, cleaner and more digital consumption habits, Juliette Lévy has created a professional, disruptive beauty concept store through OMC. OMC is also the first investment made by Experience Capital through its second fund, ECP II. By accelerating OMC's digitization and retail expansion, Experience Capital's long-term goal is to triple its brand's sales to current levels.
This acquisition is Experience Capital's second investment in cosmetics.
Experienced Capital has a very deep background in the fashion industry. OMC currently has 10 stores in France and another 5 are about to open. Eutopia, an investment fund that invested in OMC in 2016, also reinvested with Experienced Capital. ECP II invests mainly in high-end brands in cosmetics, accessories, food, fashion, jewelry, furniture, leisure and technology with a valuation of 10 million to 30 million euros.
The fund completed its first fundraising of 70 million euros in July last year and is still raising funds with a final target of 150 million euros. OMC provides a warm shopping environment with professional skin consultants and sells clean beauty products from more than 40 brands, including Tata Harper, REN Skincare, Patyka, John Masters Organic and Susanne Kaufman.. In 2017, OMC also launched its own cosmetics brand,
Oh My Cream! Skincare, which provides cleaning products necessary for daily life. She was passionate about beauty, but at that time she was frustrated by standardized
distribution services based on big corporate brands and a lack of transparency in the industry environment. In March this year, Experience Capital invested in L: a Bruket through its first fund, ECP I. It was co-founded in 2016 by former executives Frédéric Biousse, Elie Kouby and Emmanuel Pradère of the famous French fashion group SMCP (which owns three major luxury brands Sandro, Maje and Claudie Pierlot) The total assets are 78 million Euros, and the main investment targets are retail and light luxury brands. OMC plans to achieve 13 million euros cream bottle factory in revenue through 15 French stores in 2019, of which digital channel sales are expected to account for 50%
He is the leader of a larger team the leader of a key project
Forbes wrote in the finalizing conditions: Born after January 1, 1989 (the age of the selected candidate is also calculated on January 1), he or she is usually a good entrepreneur or in jar for cosmetic manufacturers company He is the leader of a larger team, the leader of a key project, the leader of a scientific and technological invention, and various pioneers and leaders who are not limited to the above.
Usually, the corporate headquarters or core business of these selected candidates are in Mainland China. This also means that with the extensive influence of his 'knowledge of the nation', Li Jiaqi has successfully 'out of the circle' and his professional ability has been widely recognized. Born in 1992 and graduated from Nanchang University in Jiangxi, Li Jiaqi actually has a 'double-class' and '211 Engineering' university degree. From the start of a beauty shopping guide with a monthly salary of 6000 months to a live-streaming online influencer with a six-digit monthly income, it took him only three years. His appeal and ability to carry goods almost made him a benchmark in the domestic beauty market. At present, the number of fans on its Xiaohongshu and Douyin platforms has exceeded 6.73 million and 31.94 million, respectively.
Among the 10 KOL lists in the beauty vertical field selected by Forbes in September this year, 10 opinion leaders including Li Jiaqi and IAMINRED lipstick control, Zhang Mofan MOMO, Zhatu, Chen Lettuce, and Dong Zichu Benny were also successfully selected. As the only candidate selected this time, it emphasizes the potential and innovation inherent in its age and performance in recent years. In addition, SK-II global brand spokesperson Chun Xia,
Fan Yan who has just officially announced to become a FentyBeauty Greater China brand spokesperson, Sita Fu body care spokesperson Hu Yitian, Estee Lauder makeup and skincare spokesperson Li Xian, AHC global brand spokesperson Yang Chao and other stars Both were included in the '2019 Forbes China Under 30 Elite List'.
